Ever tried visiting a site and finding yourself face to face with those boxes that pop out on your screen while you’re having fun surfing through a page? Chances are that you have. These pop-ups, as they are called, are becoming increasingly common. Online shops and blogs are good examples of sites that employ this marketing strategy. In fact, even the least trafficked of those sites use pop-ups!

But have you wondered why pop-ups remain a popular marketing technique despite the fact that many seem uninterested in anything but finding that little ‘x’ button to close each one that pops out?

Well, the answer can only be one thing—pop-ups, when done right, do the work!

How to Make Winning Pop-Ups

Of course, the key words here are ‘done right’, and that is exactly what you’re reading this article for. We’re here to let you in on the secret to making winning pop-ups and getting more bucks roll in for your Magento store. We’re here to walk you through the steps to creating the kind of pop-up that your website’s visitors would not want to close; the kind of pop-up that would have them giving you their email addresses. Continue reading →

Email marketing is among the most effective tools you can have as an ecommerce business owner. Really, this is one of your strongest aces in customer relations and product promotion. With its cost efficiency and an added benefit of building rapport to your customers, email marketing is definitely something you should consider to foster a life-time long relations with your clients.

However, before jumping straight to your keyboard and sending e-mails to your website visitors, there are several things to consider in designing an effective email marketing approach:

1. Adopt different campaign series

a. Welcome series

Take the opportunity to hook your visitors up the moment they sign up on your website. Offer welcome discounts for their first purchase. This doesn’t only boost your conversions but also foster a good relationship with your new customers. Consider this an effective advertisement for your website while giving your clients a good first impression on your brand. Continue reading →

“Would you like fries with that?” The existence of this very question for decades proves that shoppers are not at all that stiff with expenditures for added value. The fact of the matter is that a decisive customer is a rare phenomenon in the real world and much more so in e-commerce. A study conducted on customer behaviours reveals that shoppers are more vulnerable in cashless purchasing transactions. With online payment as a major factor, once a customer is set for an item purchase, the seller bears the biggest opportunity of maximizing sales.

To make the most out of this trend, cross selling and upselling techniques, when used properly, may work as a charm for both your Magento store and your customers. You may have heard of these strategies. A basic knowledge of this marketing combo can do much mutual benefit for your company, your customers, and of course, your ROI. Continue reading →